Burn and Destroy
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When I hear tales like this one from my friend Claudia, I think maybe Elon Musk has a point – fire all the bureaucrats and reset to zero.
Claudia is the founder and chief sudser of Copper Soap Works in Copperopolis, California, located in the Sierra foothills of California. We’ve been pals for going on ten years.
Claudia, whose husband has a hand in sending rockets into space for NASA, sources everything she can locally – from olive oil to goat milk – and hand-crafts her all-natural soaps, candles, and skin-care products from environmentally sustainable ingredients.
My daughters and I buy all her stuff exclusively. And, with her exquisite packaging, they make fabulous gifts.
Then this happened, in Claudia’s own words:
Early in 2023, I opened my inbox to find a nastygram from an East Coast soap company accusing me of infringing on their trademark because my company is named Copper Soap Works. They claimed they had exclusive rights to the name and demanded I “burn and destroy” all my products.
Yes, really. Burn and destroy.
I cried for three days. Then I did what any exhausted, furious soap-maker would do. I lawyered up.
After talking with four or five attorneys, I found my guy—an older, semi-retired trademark attorney who used to handle legal messes for companies like Apple and IBM.
He took over the case. Spoke fluent scary-lawyer. Responded to the threatening company’s legal team with calm, calculated precision. And guess what?
They disappeared. No court. No settlement. Just poof.
Apparently, they thought I’d fold like a cheap bar of dollar-store soap. They were wrong.
But the story doesn’t end there.
Once we’d driven off the legal hyenas, my lawyer said: “Claudia, you have to register your name with the Patent Office so this doesn’t happen again.”
So in January 2023, I filed to trademark Copper Soap Works.
It took a year of waiting. And then, in 2024, they sent me a thirty-page rejection. Their reason? There’s no actual copper in my soap.
They said my name was “misleading consumers” and “making false claims.”
I wanted to scream: “Do y’all even know where Copperopolis is?”
So I appealed. I gave them a list of fifty other businesses in my town that use “Copper” in their names. I explained that it’s a nod to my location, not an ingredient list.
Last September I got my final rejection.
According to the United States Patent Office, “Copper Soap Works implies I manufacture soap made with copper.”
So after investing years of heart, sweat, tears (and legal fees), I had to make the choice: rename my company or risk another legal nightmare down the line.
So here we are. Fig & Grove is the new name and the next chapter, and our grand opening at 49 Cosmic Court in Copperopolis is May 25, from 3 to 7.
Same owner, same recipes, same everything. But now under a name that reflects what we’ve grown into: not just soap, but candles, tallow skincare, body care, and more.
Fig & Grove is a nod to nature. A little earthy, a little elegant. Just like the products I love to make.